Ebb & Flow launched in 2011 because, according to its creators, there was nothing out there that looked or felt luxurious, cool, pretty, hand-made, good-for-you and affordable all at the same time. With a background in design, the packaging had to be sustainable + matte black (they're from NY, everything has to be black) with a pop of color. You want to be noticed, but in a classy way. No one, that we know of, adorns their home fragrance or bath products with hand-dyed flowers. Plus with two design awards, they had to keep it.
